My aunt recently decided to go into business for herself. My mom fancies herself a graphic designer (she has photoshop and majored in interior design) and took it upon herself to design a square business card for my aunt’s fledgling consulting business, located overseas.
A week later she emails me:
Client: I’ve been working on your aunt’s business card but it lacks the right oomph. Can you look it over and see if you can jazz it up a bit? I’m going for a minimalist, typographic look.
My aunt recently did me a favor, so I was more than happy to be able to pay her back. My mom sends me the PSD file.
It is a square template with the world CONSULTANT stamped across diagonally in Calibri, framed along the edges by a consulting phrase on each edge.
Me: Uh… Is this the whole card?
Me: Where are her name and contact information?
Client: I figured you could do that too. I’ve already designed the whole thing, just make it match and give it that extra WOW factor.
I wind up redesigning the card entirely, with my mother’s approval, drawing inspiration from several different minimalist style business cards with modest embellishment and sent the psd off.
I don’t hear from my mom for another three weeks – two weeks after she said they’d go to print. When I finally got a hold of her…
Client: I didn’t wind up using the card. It didn’t really fit your aunt’s personality, you know? It was too minimalist. I needed it to have more pizzazz.
Note: It has been a month and I still have no idea what the final design wound up looking like. Good luck, auntie.