After I finished university I landed a job with local medical company as a department designer.
My first project was to design an interchangeable cover for a set of themed brochures that would act as a sales aid, the only brief I got from my client was:
Client: I don’t know what I want, but I’ll know it when I see it.
Me: Nothing? No size/color/imagery/fonts/message/theme/market?
Client: Feel it out.
It took 26 versions to before he “knew what he wanted.” Here’s the kind of feedback I got.
Client: Hmmm. That’s okay, but not it.
Client: I’m not sure, mate, keep going, be creative. That’s what you’re here for.
Client: Just knock it out of the park, what’s taking you so long?
This was an early job, but its memory haunts me to this day.Get the Freelance Guide for 2017