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Clients from Hell

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After I finished university I landed a job with local medical company as a department designer....

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AghBlaghFak

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After I finished university I landed a job with local medical company as a department designer.  

My first project was to design an interchangeable cover for a set of themed brochures that would act as a sales aid, the only brief I got from my client was:

Client: I don’t know what I want, but I’ll know it when I see it.

Me: Nothing? No size/color/imagery/fonts/message/theme/market?

Client: Feel it out.

It took 26 versions to before he “knew what he wanted.” Here’s the kind of feedback I got.

Client: Hmmm. That’s okay, but not it.

Client: I’m not sure, mate, keep going, be creative. That’s what you’re here for.

Client: Just knock it out of the park, what’s taking you so long?

This was an early job, but its memory haunts me to this day.

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Source: Clients from Hell

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