I was designing the UI for a client’s software. The client demanded that they sit next to me while I design it.
Client: I want every cell to show the date, time, report number, creation location, witness number, creator’s name, creator’s job title, our address and the report’s expiry time.
Me: That’s going to be about 5 lines of text in every cell, and you have a lot of these reports. That’s going to make for a crowded screen that needs lots of scrolling. Also, each line of text needs to be spaced and sized so it’s easily legible.
Client: No, no, no all that is wasted space, fill it with text. We want the user to read everything.
Me: Would you consider only putting the essential information in each cell, but with a click through to more detailed information?
Client: No put it all on the first screen. Also can we make the font much larger, we need to make sure the user can read it. Please also bold all of it to make sure that every word stands out, we don’t want the user to miss anything.
Me: If you bold everything then it will all blend together and create a crowded UI.
Client: Ok, how about this, we only bold, say, every third word, and double the size of the font, would that work?
Me: (blinking, staring, not sure what to say next) ….