I was working with a client to create a logo for their eco friendly clothing business. The initial direction was that they wanted something very flowing and organic. He said he was open to all styles and the only thing he stressed was the organic feel devoid of sharp edges.
I sent him a few options, including one with a simple, relatlively abstract mountain.
Client: I love the mountain, but it needs to be less abstract. Use soft contours that convey strength and endurance.
A little help? How does that work?