I set up, designed, and maintained a vanity blog for a bored, wealthy middle-aged woman. After a few months she wanted analytics installed.
Client: You installed my analytics wrong.
Me: I’m sorry. Is it not tracking anything?
Client: It’s only tracking a couple of people.
I sign in and look to see everything working fine.
Me: I’m showing four page loads this week. It seems to be tracking just fine.
Client: Well it’s not. My husband says he reads it every day, and all of his employees do too. So do my friends and neighbors. And the other day, I went to Florida, and everyone there said they were reading it too!
Knowing there is no way out of this conversation…
Me: I’ll take a look at it.
There’s no easy way to say “all your loved ones are lying to you.”