I design posters and fliers for a college campus fitness program. The supervisor I create the posters and fliers for is a very nice lady who doesn’t have the slightest experience in any form of design.
I designed a new poster for the coming semester, and sent her the file.
Me: Here’s my proof for the program this year. Let me know if you have any feedback.
Why, oh why, did I give her the option to give feedback?
Client: I love the new concept! Can we try the logo pretty big in the space on the upper right? I still want our logo to stand out.
For the record, the logo was truly hideous – clip art level stuff – and I’d been asking to redesign it for months. I’d put it in the upper right in the first place to draw attention AWAY from it.
She then sent me another email with more requests.
Client: Actually, maybe let’s leave the logo and add some text right above the red line to explain what the wristband is. Nothing too long, maybe just a paragraph. Let’s add some motivational phrases too. Like, let’s try putting “Get the Wristband” over the students’ faces, like they’re saying it to each other, and put “Your Life EMPOWERED” right by the logo. Actually, maybe we could wrap it AROUND the logo? And there’s this text block here – what if we put vertical lines between the words? You know, SOMETHING | LIKE | THIS.
Me: (reeling) …
Client: Ok, I think that’s it for now. I really like the direction!