I was designing cards to be inserted into a promotional binder for a client. They told me that they wanted the cards to “look like their business cards.” I used the business cards as a template for style, and designed something that fit the purpose they needed.
A week later, they got back to me.
Client: No, not like that. The logo needs to be red on a white background not white on a red background.
Me: Sure thing!
I turn it around instantly, since it’s a relatively easy fix. They take another week to get back to me.
Client: No. We want it to be this exact image that we are sending now with a red background and a bunch of circles around the logo.
Me: It doesn’t match our printing dimensions so we are going to have to move the text in order to fit it.
Client: No. We want it to be this EXACTLY.
Client: Are you going to make it EXACTLY? This is important to us. It has to be EXACT.
“exact” design was a garbage fire – completely unsuitable for the dimensions
they were printing with material cut off on either side. I tried designing
something that looked like what they gave me but fit in the new area.
I’ve preserved the exact wording of their response.
Client: No. We need this centered so that the same amount cropped off with the whole punch will be there on the other side.
I give up. The design is centered. Crucial material hangs off the side. They’re happy. I will never smile again.