I was working on a newsletter that’s been around for nearly 100 years and hasn’t changed its formatting in that time.
Client: The text looks small.
Again, the format has changed in nearly 100 years. To humor him, I zoomed in.
Me: How does that look?
Client: Maybe a bit bigger.
I zoom in more.
Me: How about now?
He actually held a ruler up against the screen.
Client: That’s perfect, thanks.