I design merchandise for brands and organizations. I was working with a client who’d given me no input or direction. I tried to press for some guidelines, but they told me no.
Client: Just send us some simple, rough sketches of our t-shirt print as soon as possible and we’ll go from there.
I mocked up three fast sketches the next day. Obviously, they were quite rushed and meant to suggest layout more than anything.
Me: These are very rough sketches, but I wanted to get a sense of what you are looking for.
Client: Are these the final designs? I would not buy these shirts.
Me: No. They’re rough sketches. I wanted to get a sense of what you are looking for.