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Clients from Hell

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I had a client who owned an insurance firm and she asked me to create a logo for her. Client: I want...

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Lenigrast

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I had a client who owned an insurance firm and she asked me to create a logo for her.

Client: I want all three words of my company name in uppercase serif fonts – except for the first letter of each word, which I want in a lower case san-serif as large as the other letters.

Me: I don’t think that will look great, honestly, but I’ll send you some mock-ups and you can decide from there.

Client: Okay, send those along, thanks.

Except apparently, she changed her mind – after our meeting she called me back.

Client: You know what? Forget it. You designers don’t even know what you are talking about! I know design and I know what looks good. I’m going to go with someone else.

A couple months later I was driving by her offices and in a huge light up sign, I saw the most horrific looking text logo I have ever seen in my life. The initial letters were lowercase Arial sans serif, and the rest were uppercase TIMES NEW ROMAN. 


Source: Clients from Hell

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