I do some freelance work for an Insurance company. One project I’ve been working on recently has gone on forever because of exchanges like this one:
Client: I really want the Billboard color to stand out.
Me: Okay, well here are some options. Do you like any of them?
Client: I think we’ll go with option “x”. Reduce the vibrancy of the background as we feel our logo is getting lost.
I change the background.
Client: Great. Let’s send this to print.
A few weeks later, after the billboard has been put up:
Client: The billboard looks awful! The background color doesn’t stand out. Please re-do it.
I have been repeating this endless cycle for four months now.