I am a freelance content writer. A client has contacted me regarding an entire website worth of content for a new business.
Me: Thank you for choosing to work with me! I just need the information about your business and I can begin working on the drafts.
Client: We do IT services.
Me: Okay, so what’s your USP? What makes you different to the other IT companies out there? What services do you offer in particular?
Client: That’s confidential.
Me: Do you have any information that I can use to write your website content?
Client: No, everything is top secret at the moment, we don’t want anyone to know anything about our business until we go live.
Me: Okay then.
Client: Just do your best.
At this point, I wrote a generic IT company content, descriptions for the usual services, leaving placeholders for the company name because they wouldn’t even give me THAT.
Client: This is terrible. It doesn’t explain anything about our business or why people should use us. There’s no mention of our specialist services and why does it say some other company’s name?
Me: Well, you are refusing to give me any of that information. This is the best I can do with the information you have given to me.
Client: Just copy another IT company’s.