I run a small creative agency. We have a client who regularly sets up new businesses and comes to us for web design & development services. This time around he’d fallen out with his graphic designer and wanted a logo.

Client: I trust your design knowledge. So long as your logo fits a law firm, I’m happy.

Twelve hours later I delivered 4 high-quality logo samples.

Client: Oh no I didn’t want a GRAPHIC logo. Just a text one.

I deliver text only logos.

Client: No, sorry. Let me try and find an example. Here, like this one.

The example was exactly like what I delivered before, but slightly more modern. We delivered variations to reflect the example.

Client: Hmm. You have a graphic with each text logo – can we see each all four icons with all four logos?

Me: So… 16 logos?

Client: Yes.

50 samples later, we hit on something.

The moral of the story is, you never have free reign on anything. Get a brief.

Source: Clients from Hell