We just shot a video for a client for a toothpaste – they decided to use us to get a fresh perspective and we were told to go ahead and be creative.
Me: Do you have any brand guidelines?
Client: Don’t worry about that. We want to see what you’ll come up with.
We submitted the video and got feedback by email next day:
Client: This does not follow our brand guidelines, please see attached. I know it’s contradictory and I asked for rose gold towels, can you change them to blue and also we don’t like to show sink holes - please take them out and can you make the girl appear older. The bathroom looks too masculine, can you make it more feminine?
Good directions. So glad we got them after it’s complete. Thankfully, we’re magicians, we can completely edit the setting when it’s already filmed.