We are putting together a brochure for a local-food supplier. Local companies can buy ads in that brochure; we design them based on their guidelines.
The companies vary, but usually don’t have websites/social media accounts, meaning it’s hard to find anything out about them.
With the print deadline approaching, we finally hear from a local company:
Client: Here’s our logo! Just put that in there with a picture you think fits.
Me: Sure! What does your company do?
No response. I googled the company with no results, but their logo says “farm wares” and features a silhouette of a rooster, so I used a photo of chickens on a farm.
Me: Does this image work?
Client: What do we have to do with chickens?
Me: Oh, I thought…
Client: No. Unacceptable. Change it.
Me: Well, can you tell me what you want in a photo?
Client: I’m not a designer! Just find something that isn’t totally unrelated to our business.