I’m a social media manager for a smallish tech company and spend a lot of my time convincing my boss that social is valuable and that I have plenty of experience in the field.
Client: I think we’re being lemmings by just trying to build up a large audience and engagement on places like Facebook and Twitter.
Me: Well, over 8 billion people in the world are on Facebook, for example, so there’s a large audience to reach that could be interested in what we have to offer.
Client: Yeah, I think we’d be better served if we created our own social media channel from scratch. Can you do that?
Me: (Internally) If I could do that, I wouldn’t be working here.