Client: I want the logo to be in Arial Bold, but thinner. It’s too bulky. Also, please make the ‘O’ a target.
Me: It’d make more sense to use a typeface where the O is closer to a circle for the target. A geometric sans for instance, I’ll send you options. I won’t use bold.
Client: Use bold. But make it thinner. Also, make the F the typeface from the first option. Then Arial Bold for the rest.
Me: Here are three options that match what they’re describing. Decide for yourself, but I think you’ll agree that it doesn’t work to make the ‘F’ a different typeface from the rest of the logo.
Client: Fine, we’ll do something else if this presents too many technical obstacles for you.
I’m not sure when it being a terrible idea became my fault, but okay.