I worked as a designer for
an advertising company that mostly dealt with small businesses, a lot of which were
in small towns in rural areas. When designing an ad that needed stock photos of
people, I always tried to include multicultural images. Most clients thought
that was great.
Client: What’s with these images? We’re not in Toronto! Please use images of CANADIAN Patients!
I was speechless. I just sent back an ad with the whitest people possible and didn’t work with him again.