I was tasked with creating a promotional booklet for a client, who gave little direction moveon ‘incorporate navy blue and this logo’. I created a nice booklet with their supplied images and content.
My boss sent it off, and the client loved it, suggesting only minor changes to the text. My boss, however, arbitrarily decided to change out almost every picture (there’s at least one on each page) without consulting the client. Of course, my boss has ZERO training in design, but decided to make “an executive decision.” The new photos were low resolution and made zero sense with the surrounding content.
The client was unpleasantly surprised when they saw their “revised” second proof.