I was working with a new client on a design for their email newsletter. They weren’t super happy with my design, but I couldn’t possibly have guessed it would be for this reason:
Me: What revisions would you like? I’m happy to help!
Client: I don’t like the text.
Me: What don’t you like about the text? I’m using the same fonts as your site. I can certainly change them if you’d like!
Client: No, the font is fine. I HATE the italics though. Remove any place where you used italics. I’m a very creative person and I know these things. Italics are my enemy.
Me: (holding back laughter) …sure, no problem.
I’ll give them this: it’s the easiest amend I’ve ever made.