About a year ago I designed a logo for a company that provided low-cost music and dance classes to low-income communities in Los Angeles. It was a husband/wife team, and I was mostly dealing with the wife, who was incredibly sweet. I quoted her a price via email, which she seemed OK with, but her husband intervened and sent me an email attempting to low-ball me. He also insisted I honor my 10% discount to non-profit businesses, since they were “technically almost that anyway.”
Being a dancer myself and feeling bad about the wife being dominated, I let my empathy get the best of me and agreed to a very low price to design ONE logo. The logo came out really great, and the wife’s reaction was very positive and happy. She loved it. I asked for the remaining payment so I could send over the final files. Two weeks go by and I hear nothing. Finally, the wife emailed me.
Client: My husband has just decided he really doesn’t like this logo. He really thinks the logo should be a silhouette of his face and mohawk. He wants his mohawk green. He started this company so he thinks it should represent him. Let me know when you can get that to us!
I didn’t think his ego could get any bigger. I was wrong. I quoted her the price for a whole new logo design and never from either of them again.