I was editing a client’s video which was a story told with interviews. We’d gotten sign-off from them and were wrapping up the project when the client got in touch.
Client: I like how we have the company logo at the start and end, but can we get it in the middle too?
Me: You want to cut to the logo in the middle of the video?
Me: Like, half way through the story? Between all these interviews?
Client: Yes, but we’re worried people won’t see the logo if they start watching the video half-way through, and won’t know what it’s advertising.
Me: Maybe a small logo in the corner throughout the video would be better?
Client: Just put it in the middle please, we need this to go live today.