I was speaking to a friend of a friend, when I told her I was a graphic designer the following exchange occurred.
Client: You’re a graphic designer? Cool! I need some advice on an idea I had for a logo for a new business I want to start.
Me: OK sure, what did you have in mind.
Client: I was thinking random numbers.
Me: Just random numbers? What’s the business going to be?
Me: I suppose that’s relevant but I don’t think numbers on their own would work as a logo.
Client: It wouldn’t just be numbers! There would be glyphs too, like a codex. And it’d be on an old fashioned scroll but it wouldn’t be old and faded looking, I’m thinking bright yellow.
Me: I don’t think that would be very recognizable as a logo, it sounds more like decoration.
Client: That’s the point! I want to stand out and show that I’m fun! I also wouldn’t want a boring font, I want something interesting like the Toys R Us logo.
Me: You might want to have another think about this.