I work at a web design company. When we start a project with a client, we send them a detailed content outline for their website. It’s a breakdown of the amount of words/paragraphs/headers we recommend for every individual page.
I received an email from a client who received his content outline a few weeks ago and before even getting a chance to open it he calls:
Client: Did you get my email?
Me: Just got it but I haven’t had a chance to read it yet.
Client: I sent you all the content for the website.
I open email and download a file with just pages and pages of testimonials.
Me: All these testimonials are great for the testimonials page, but we also need all the text for your home page and all your service pages.
Client: Oh… can’t you just use these quotes as the text throughout the whole website?