A client was going back through some of our earlier design mock-ups for him One caught his attention.
Client: This is interesting. The idea isn’t dead, exactly, but it’s like… the idea is in a boat, the boat has capsized, and it’s in the water. It’s not sinking, just treading water. Treading water in heavy clothes and, yes, it’sin danger of sinking - but it hasn’t sunk yet.
He stared at it for another moment, looked up at me, smiled, and then changed the subject.
It was a circular logo with the name of his business. I’m trying to decide if he’s the most incredible genius or just a huge idiot.
I’m leaning towards idiot.