Client: I need some retouches on this design.
Me: No problem! What did you need changed?
Client: Just change the packaging and the colors and the text and the font and the layout.
Me: That’s not retouching, that’s a full redesign.
Client: Yeah, but “retouching” is a fancier word and this way you won’t charge me more.
Client: Okay, fine. I need a new design.