I was recently hired by a small local library to help with advertising the events they held. I was surprised at how many great things they sponsored, since I live in the area and had never heard of any of them. The first one I went to, two people showed up outside the library staff.
Me: Well, whatever ads you were putting out before aren’t very effective. What have you been doing to get the word out?
Client: We put out a sign in front of the library the day before and of the event.
Me: Okay, what else?
Client: That’s it.
Sure enough, as I was leaving I spotted a 3'x3’ sign standing in front of the library. It wasn’t even visible from the main road.
I guess this means they’re actually perfect clients because I can really help them out, but I still can’t believe it.