I am the marketing director for a company.
Client: Is there any way we can increase the open rate on our mailing list?
Me: I can divide our mailing list into sub lists and every week we could send out several topic based newsletters instead of one general one. That would probably help.
Client: Great, let’s do that.
I started sending out surveys asking our subscribers what they want to see. Everything was going great, I set up separate mailing lists and sorted everyone accordingly (our mailing list consists of 28,000 emails, so no easy task). I’d even started laying out a schedule for each newsletter and made a base template for each one.
When I came in to work this morning:
Client: I signed us up for a new webmailer! I’ll need you to transfer the addresses over.
Me: What about the account I’ve been working on for the past week?
Client: I deleted it.