I had written a TV ad for a Government client that mixed live action of people with animated woodland animals to convey that happy, zip-a-dee-doo-dah vibe of someone benefitting from tax credits (as you do). Think Disney cartoon bluebirds and cutesy bunnies and you’ve got the picture.
At the customary pre-production meeting, everything went well, with client approving our casting, location and costume selections. She did, however, have one question as she flicked through the shoot schedule -
Client: Where’s the vet? There’s no mention of a vet on set?
Me: We don’t need a vet.
Client: Legally, we do. We need to ensure the rabbits are properly treated.
Me: What rabbits?
Client: (jabbing finger repeatedly on to the script) It says here that “our hero is surrounded by rabbits.”
Me: They’re animated rabbits.
Client: I don’t care how lively they are, we can’t film them without a vet.