I was designing a website for a hotel
& Spa. Their clientele is mostly older people so the design had to be clean
for ease of use and traditional at the same time. I used big photos, elegant
fonts on grey and put menu on white background (they wanted a side menu instead
of top one).
In general they very liked the design but…
Client: Instead of grey please use our company green.
Their company green is C100/Y100. The design went directly from elegant to tacky.
Client: That’s great! One thing, though: you left white spaces in the design. We pay you for design and leaving white areas is not a design. Please put a gradient under the menu.
So they had me put, yes, a green gradient under the menu. It was hideous, but I feel like I owe this client, because they answered a question I’ve always had as a designer.
I’ve always wondered what “put more design in it” means. Now I know it means “get rid of the white space.”