A client’s brand was receiving a lot of flak after a fatal accident at one of their public facilities.
With more people commenting on Facebook posts of news portals the client came to my marketing agency:
Client: Please give us access to Facebook’s backend so we can go in there and delete all negative comments.
Me: Uh, you already have administrative privileges on your Facebook page. I can show you how to moderate that if you’d like.
Client: We already do that on our page. I want to delete comments on Facebook.
Me: You mean, on other people’s pages?
Me: You can’t do that.
Client: Why not?
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