A potential client wanted me to submit a proposal for a social media strategy for his (nonexistent) website, but wouldn’t tell me the objectives, how to measure progress, or really much of anything besides a general vision for what he wanted. I did my best to offer ideas for what to do and how I could help but he didn’t like any of them.
Client: Look, I really want to see that you can bring something to the table. I need you to show me you can use your brain. I want creative solutions!
After a long conversation, I went home with a slightly better idea, wrote up a 5 page social media marketing strategy and emailed him.
Me: Here’s my strategy, with a variety of ideas for marketing. I hope this is more of what you were looking for. Let me know what works, what doesn’t, and we’ll start moving forward!
The next day, he emails:
Client: I will talk to you shortly.
I didn’t hear back for over a week, and then I received this email:
Client: I don’t like any of these. Come on, get CREATIVE.
I think maybe my best “creative solution” is to stop working with this guy.