A client came to me with a report that they were having trouble formatting
Client: Can you make all this fit on one page?
Me: Sure, but you’ve got quite a lot of text here, this report has a paragraph of text and a graphic icon for each of 50 customers. It will be quite small.
Client: Oh, I don’t want it small. Keep the text big, and don’t shrink the images too much.
Me: Umm… OK… how’s this?
The content crammed onto one page with minimal margins and spacing.
Client: That’s too small. Make it bigger. I can hardly read the text.
Me: So… you want it on more than one page?
Client: No! Why are you making this difficult? I want it on one page.
Me: All 50 customers on one page?
Client: Yes! It used to fit on one page!
They showed me a copy of the report from 6 years ago.
Me: You had 17 customers back then. Now you have 50.
Client: Just make it fit without making it too small.