I finished a big rush job recently - complete branding package and some UI design for a new web app.
This job required making a cumbersome, slightly misguided business name look and sound iconic in the web space.
Me: The name is a little cumbersome. Maybe it would be worth re-examining it before we move too far forward with it?
Client: The name is locked in. Management feels very strongly about it.
Management had firm views on design matters too, which necessitated testing dozens of their suggested variations across numerous rounds of work. All the while, they reinforced the importance of meeting the incredibly short deadline.
Persistence and diplomacy on both sides paid off when they happily signed off on a recommended solution from an early concept. Payment was prompt and I looked forward to seeing the finished work go live a week.
In the space of that week, they changed the name of the company and completely rejected my design.