I work in a print & design shop which can also order engraved signs from a 3rd party vendor. One day, a customer comes up to my counter.
Client: Hello! I need a sign for my door. But it has to be in full color.
Me: No problem! We have several options for that. What size did you need the sign to be?
Client: It’s for my door. And it has to be full color.
Me: Sure. We have several different options for full color door signs. How big did you want it to be?
Client: It’s for my door! And it has to be full color!
Me: I understand that, ma'am, but I need a measurement for the sign, in inches.
I show her some samples. We have a binder with physical sign samples in it, and also a computer kiosk where folks can view design templates. She doesn’t even glance at them.
Me: We have small signs that are 2x10, or we have premade ones that say “No Smoking,” or you can put custom text on them…
Client: IT’S FOR MY DOOR! I already have a holder mounted to the door for it and everything. If I show you this picture I took with my cell phone, will that help?
Me: Unfortunately no. I could make a guess, but I could guess wrong and then you’d have to pay for a new sign. Did you happen to have the old sign with you, or do any of these look like they’re the right size?
Client: OH MY GOD. I don’t see how it’s this hard! I just need a sign for my door in full color!
She stormed off and grabbed her husband, who was browsing some other items nearby. He came over and was able to immediately answer my questions and apologized for his wife’s behavior. Oh, and the ‘full color’ she wanted? A blue sign with white lettering.